I am launching Eau Sauvage 01.09.2015 where there will be a limited edition packaging offer will be running from the 1st september to the 7th september in the first week of the launch. Christmas is an extremely crucial time for every brand, it is the most important time of year for a brands income. To push the perfume around christmas, another touch point i will be introducing is the Limited Edition black satin tie which consumers will get free with every Eau Sauvage perfume purchase from the 1st December to the 31st (in-store and online). The reason I have chosen to design a tie is firstly because the Dior man is known for being very sophisticated, classy and elegant.Satin ties can make a gorgeous accent to a somber suit, and can look very rich, luxurious and shiny which are all elements of Dior.
