11.3.15
29.1.15
FASHION GRAPHICS: CARHARTT SKATE CULTURE
Carhartt Work In Progress is not only known for being a reliable supplier of admired textiles but also for its dedicated support of artists, musicians, and riders. As the urban scene in Europe progressed and developed its own concepts and ideas, it became clear that Work in Progress and Carhartt had to move along with it if they wanted to accommodate the changing needs.
Work in Progress carefully adapted and re-interpreted the original Carhartt cuts into a more relaxed minimal street wear style. Since then the products have been progressively developed further, first for an active use in urban sports, and later - as Work in Progress positioned Carhartt as the largest street wear brand in Europe - for an active city life.
Work in Progress has closely involved Carhartt with the European skateboarding and BMX scene, aiding in showcasing the scene’s cultural diversity and creativity. Despite other appearances, the scene in Europe is a fiercely independent group wary of being exploited by marketing departments. But Work in Progress’ honest engagement to their cause has managed that Carhartt gained deep respect from even the most hardcore skate activists. The brand’s support includes lobbying work on various levels. It consists of creating partnerships with many of the main skating and BMX events in Europe as well as supporting local scenes over many years, helping skate parks to develop and persist, and much more.
'Push to Pedal' is a documentary about four skaters, turned-bike-builders who crafted custom frames specially for Carhartt WIP skaters. The group then hit the road together in Fuerteventura/Canary Islands for a week long adventure of cycling, skating and exploration.
FASHION GRAPHICS: CARHARTT WIP SOCIAL MEDIA
FACEBOOK
817,752 Likes
TWITTER
9,998 followers
YOUTUBE
5,053 followers
PINTEREST
1,860 followers
817,752 Likes
9,998 followers
YOUTUBE
5,053 followers
1,860 followers
27.1.15
FASHION GRAPHICS: CARHARTT WIP WOMENS LOOKBOOK SS/15
The Womenswear Collection for Spring/Summer
2015 combines the classic unisex, boyfriend style, along with some new looks. A
perfect mix that allows girls to maintain a strong attitude with a feminine
touch. Click the link to find the full Women's SS/15 Lookbook - www.carhartt-wip.com/lookbook/women
26.1.15
FASHION GRAPHICS: CARHATT WIP MENS LOOKBOOK SS/15
Breathing new life into some time-honoured
garments, the Spring/Summer 2015 Collection introduces new styles and fabrics,
reworking traditional silhouettes while respecting Carhartt's core values:
quality, durability and comfort. Patterns and prints play a big part in every
Carhartt WIP collection, with camouflage leading the way. The Tropic Prints
also plays a key role in the collection, making their way onto both tops and
accessories.
Click here to view the full Mens SS/15 Lookbook - www.carhartt-wip.com/lookbook/men
FASHION GRAPHICS: CARHARTT COMPETITORS
Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean in 1873. The Levi’s® brand epitomises classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s brand portfolio continues to evolve. See below to view the history and heritage of Levi Strauss & Co.
STORE LOCATIONS
Levi Strauss & Co. is a well-established global business. We operate in 110 countries operating in Europe, America, Africa, Middle East and Asia. Approximately half of the Levis net revenues come from outside the United States. The Flagship store for Levi’s in the UK is located on Regent Street.
PRODUCTS AND PRICES
Jeans: £80 - £180
Trousers: £60 - £150
Trousers: £60 - £150
Shirts: £40 - £225
T-shirts: £25 - £70
Sweaters: £55 - £125
Jackets: £50 - £775
Underwear: £8 - £20
Footwear: £70 - £130
SOCIAL MEDIA STATS
Instagram: 476,000 followers
Facebook: 22,452,985 likes
Twitter: 17,500 followers
Pinterest: 14,000 followers
Youtube: 22,000 subscribers
FINANCIAL STATS
Revenue (2013): $4.86 billion
Operating income (2013): $484 million
Net income (2013): $229 million
Total assets (2013): $3.13 billion
FASHION GRAPHICS: CARHARTT WIP STORE LOCATIONS UK
Carhartt WIP has their UK flagship store located in the centre of London in Covent garden. The store sells the majority of the brands products from garments such as shoes, jackets and trousers to accessories and essentials such as wallets, sunglasses, bags, belts, hats, earphones and key rings.
STORE ADDRESS: 15-17 Earlham Street Covent Garden WC2H 9LL London
PHONE: +44 (0) 2078361551
OPENING HOURS: Monday - Saturday 11am - 7pm // Sunday 12am - 6pm
There are 4 other Carhartt store located in the UK including another in London and the other three in Coventry, Bristol and Manchester. The details of the other stores can be found on the Carhartt WIP website www.carhartt-wip.com under 'STORES' on the navigation bar.
FASHION GRAPHICS: CARHARTT WIP STOCKISTS UK
FASHION GRAPHICS: CARHARTT WIP WEBSITE
Carhartt WIP, the European branch of Carhartt, is marketed as a brand comparable to Stussy, Resto or Volcom. The Carhartt website should represent the modern street wear culture these brands hold however still remain true to the Carhartt heritage and brand.
HOMEPAGE
When you first log into the Carhartt WIP website the first page is very minimal and features a large brand image as a back ground, a navigation bar with six options (news, shop, lookbook, stores, skate and music), a search bar in the top right hand corner and the brand logo in the top left corner of the page. The first page is predominately monochrome which fits in with the brand's colour pallet which can be found in the Carhartt guideline PDF.
NEWS PAGE
The news section on the Carhartt WIP website is home to all of the events, music and happenings surrounding the brand. This section acts as a blog for the Carhartt customers who wish to know what's happening behind the scenes of the brand and what is yet to come. The news section includes features such as seasonal collection launch dates, future radio tours and shows around Europe and exclusive previews for eager fans. It also includes all of the documentaries, videos and visuals produced by the Carhartt visual arts team and explains in debt the concept behind each story they create. To view the news section visit - www.carhartt-wip.com/news
SHOP PAGE
The shop page is the section whereby you can purchase the Carhartt WIP collections. The initial page features the Carhartt logo in the top left hand corner, a search bar in the top right hand corner and a navigation bar simply featuring Men, Women and a Your Basket section. Within these sections you can explore the many products, garments, gadgets and accessories Carhartt has to offer and order them straight to your household.
LOOKBOOK PAGE
The Lookbook section on the Carhartt homepage navigation bar features the current Lookbooks for both the men's and women's collection. The Spring/Summer 2015 Collection introduces new styles and fabrics, reworking traditional silhouettes while respecting Carhartt's core values: quality, durability and comfort. Patterns and prints play a big part in every Carhartt WIP collection, with camouflage leading the way. he Tropic Prints also plays a key role in the collection, making their way onto both tops and accessories.
SHOP PAGE
The shop page is the section whereby you can purchase the Carhartt WIP collections. The initial page features the Carhartt logo in the top left hand corner, a search bar in the top right hand corner and a navigation bar simply featuring Men, Women and a Your Basket section. Within these sections you can explore the many products, garments, gadgets and accessories Carhartt has to offer and order them straight to your household.
LOOKBOOK PAGE
The Lookbook section on the Carhartt homepage navigation bar features the current Lookbooks for both the men's and women's collection. The Spring/Summer 2015 Collection introduces new styles and fabrics, reworking traditional silhouettes while respecting Carhartt's core values: quality, durability and comfort. Patterns and prints play a big part in every Carhartt WIP collection, with camouflage leading the way. he Tropic Prints also plays a key role in the collection, making their way onto both tops and accessories.
STORE PAGE
The store section allows Carhartt customers to locate their nearest Carhartt store or stockist. The page features three drop down menus at the top of the page which allows users to narrow down their search by selecting their country and if they are looking for a physical store or an online store which is very useful for consumers.
SKATE PAGE
Carhartt Work In Progress is not only known
for being a reliable supplier of admired textiles but also for its dedicated
support of artists, musicians, and riders. Since its very beginning, Work in
Progress has closely involved Carhartt with the European skateboarding and BMX
scene, aiding in showcasing the scene’s cultural diversity and creativity. To
this day Carhartt WIP is still a strong supporter to the creative scene and the
culture surrounding it which is why they have a dedicated page on their website
which features news surrounding the skateboarding scene.
MUSIC PAGE
The music section on the Carhartt WIP website is home to the thousands of radio shows produced by Carhartt whereby they feature their favourite artists from around Europe. These radio shows are played in all the Carhartt WIP stores around the world and are a strong feature to the Carhartt Work In Progress brand. This section allows consumers to flick through an archive of Carhartt radio shows and listen to the brands favourite artists.
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