Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean in 1873. The Levi’s® brand epitomises classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s brand portfolio continues to evolve. See below to view the history and heritage of Levi Strauss & Co.
STORE LOCATIONS
Levi Strauss & Co. is a well-established global business. We operate in 110 countries operating in Europe, America, Africa, Middle East and Asia. Approximately half of the Levis net revenues come from outside the United States. The Flagship store for Levi’s in the UK is located on Regent Street.
PRODUCTS AND PRICES
Jeans: £80 - £180
Trousers: £60 - £150
Trousers: £60 - £150
Shirts: £40 - £225
T-shirts: £25 - £70
Sweaters: £55 - £125
Jackets: £50 - £775
Underwear: £8 - £20
Footwear: £70 - £130
SOCIAL MEDIA STATS
Instagram: 476,000 followers
Facebook: 22,452,985 likes
Twitter: 17,500 followers
Pinterest: 14,000 followers
Youtube: 22,000 subscribers
FINANCIAL STATS
Revenue (2013): $4.86 billion
Operating income (2013): $484 million
Net income (2013): $229 million
Total assets (2013): $3.13 billion
