Carhartt Work In Progress is not only known for being a reliable supplier of admired textiles but also for its dedicated support of artists, musicians, and riders. As the urban scene in Europe progressed and developed its own concepts and ideas, it became clear that Work in Progress and Carhartt had to move along with it if they wanted to accommodate the changing needs.
Work in Progress carefully adapted and re-interpreted the original Carhartt cuts into a more relaxed minimal street wear style. Since then the products have been progressively developed further, first for an active use in urban sports, and later - as Work in Progress positioned Carhartt as the largest street wear brand in Europe - for an active city life.
Work in Progress has closely involved Carhartt with the European skateboarding and BMX scene, aiding in showcasing the scene’s cultural diversity and creativity. Despite other appearances, the scene in Europe is a fiercely independent group wary of being exploited by marketing departments. But Work in Progress’ honest engagement to their cause has managed that Carhartt gained deep respect from even the most hardcore skate activists. The brand’s support includes lobbying work on various levels. It consists of creating partnerships with many of the main skating and BMX events in Europe as well as supporting local scenes over many years, helping skate parks to develop and persist, and much more.
'Push to Pedal' is a documentary about four skaters, turned-bike-builders who crafted custom frames specially for Carhartt WIP skaters. The group then hit the road together in Fuerteventura/Canary Islands for a week long adventure of cycling, skating and exploration.
