The Fragrance market is one of the largest markets and brand expansion platforms within the fashion industry. This market produces a huge amount of income for brands e.g. Dior and allows the brand to attract a large target audience through price and placement. The fashion industry is a very fast paced yet desirable, environment therefore brands must ensure their products and promotion techniques make sure that the dream and story which they are selling to consumers is available to all audiences. There are individuals which do not have enough disposabl income to invest in the story of a brand through their luxury and couture collections however as fragrances such as Dior Eau Sauvage are prices approximately between £40-£70 they may easily be able to buy into the brand via their fragrances ultimately making the fragrance market very important.
The current value of sales has increased by 8% since 2010, which has caused a growth in sales within the fragrance economy. Beauty retailers in generl account for 42% of the fragrance sales, leaving department stores such as Selfridges to sell 19%; leaving 39% to the individual brands.
CHANEL POUR MONSIEUR
According to Chanel this was created by Henri Robert in 1955 and was launched as 'A Gentleman's Cologne' in the UK, 'Chanel for Men' in the USA and 'Chanel Pour Monsieur' in France. In 1989 it was relaunched with the name 'Chanel Pour Monsieur' worldwide. The scent has remained unchanged since 1955.
When comparing Pour Monsieur and Eau Sauvage, the marketing and concept behind both products to me seems very similar. The perfumes are both pitched as 'classics' as they are both from a similar decade (1995 Chanel Monsieur, 1966 Eau Sauvage). They also both have a similar price range. For a 50ml bottle of Chanel Monsieur the price ranges from £50 - £70 Eau Sauvage similarly ranges from £40- £70 making the colognes very competitive in price.
ARMARNI CODE
The spicy scent of Armarni Code by Giorgio Armarni has been around for over six years and even survived a slight name change (the original was known as Black Code), but it too merits a moment in the spotlight. Code was Armani’s first exotic scent for men and a distinct departure from the airier Acqua di Gio. Code retains lightness by opening with a citron note, though it’s noticeably stronger middle notes of olive blossom and a smoky base of tobacco. This popular fragrance is somewhat cheaper than Eau Sauvage. You can pick up a 50ml bottle of Code for as cheap as £35 which may persuade customers to side with this fragrance rather than Dior Eau Sauvage.
BLEU DE CHANEL
Bleu de Chanel is a permanent fixture on bestseller lists from online blogs to first hand research in stores where the fragrance is sold such as Selfridges, this mens perfume is very popular within the fragrance market. Bleu de Chanel embodies a tribute to masculine freedom, composed by Jacques Polge, the Creator of Chanel Fragrances. Described as a "timeless, powerful fragrance housed in an enigmatic blue bottle" Bleu de Chanel Eau de Parfum is made up by an aromatic-woody fragrance with amber and musky notes. The fragrance price ranges from £40 - £70 for a 50ml - similar to the price of Eau Sauvage making the fragrances very competitive.
1 MILLION PACO RABANNE
Flamboyant, self-confident,
daring. is an iconic male
fragrance representing the power, luxury and wealth of the modern man. Paco
Rabanne 1 Million is a coveted fragrance and a popular choice for men, made
strong by its blend of Grapefruit, Mint and Blood Mandarin top notes, Cinnamon,
Rose and Spice heart notes and base notes of Leather, Amber and
Patchouli. Paco Rabanne 1 Million Eau de Toilette comes in a stylish gold
bottle representing the seductive and powerful properties of precious gold. A
sexy, masculine fragrance, it is an essential purchase for bold, confident men.
With 1 Million being the leading mens fragrance in the UK, France and Spain and
in the top five, there's no doubt this fragrance is a strong competitor to
Eau Sauvage. The price for a 50ml bottle of this fragrance is cheaply priced at
around the £30 mark which makes it appealing to a variety of audiences as a
popular yet reasonably priced product.
LE MALE JEAN PAUL GAULTIER
Since its debut in 1995, Le Male has been a lightning rod for commentary. Le Male by Jean Paul Gaultier is a is magnetically attractive fragrance which seduces with its uniqueness. The bottle is in the shape of a male torso and packaged in what looks like a baked bean tin. This perfume is known for it's iconic bottle shape. For over 12 years, LE MALE has remained in the limelight, which is an impressive achievement as the fragrance (like 1 Million by Paco Rabanne) is one of the most popular fragrances in Europe - being one of the best selling perfumes in the UK, France, Germany, Spain and Italy. Priced very competitively the popular mens fragrance is price at just £30 for a 75ml bottle, making the product extremely attractive to customers and highly competitive to other fragrances on the market such as Eau Sauvage which ranged from £40 - £70 for a 50ml bottle.
ARMARNI CODE
The spicy scent of Armarni Code by Giorgio Armarni has been around for over six years and even survived a slight name change (the original was known as Black Code), but it too merits a moment in the spotlight. Code was Armani’s first exotic scent for men and a distinct departure from the airier Acqua di Gio. Code retains lightness by opening with a citron note, though it’s noticeably stronger middle notes of olive blossom and a smoky base of tobacco. This popular fragrance is somewhat cheaper than Eau Sauvage. You can pick up a 50ml bottle of Code for as cheap as £35 which may persuade customers to side with this fragrance rather than Dior Eau Sauvage.
BLEU DE CHANEL
Bleu de Chanel is a permanent fixture on bestseller lists from online blogs to first hand research in stores where the fragrance is sold such as Selfridges, this mens perfume is very popular within the fragrance market. Bleu de Chanel embodies a tribute to masculine freedom, composed by Jacques Polge, the Creator of Chanel Fragrances. Described as a "timeless, powerful fragrance housed in an enigmatic blue bottle" Bleu de Chanel Eau de Parfum is made up by an aromatic-woody fragrance with amber and musky notes. The fragrance price ranges from £40 - £70 for a 50ml - similar to the price of Eau Sauvage making the fragrances very competitive.
1 MILLION PACO RABANNE
Flamboyant, self-confident,
daring. is an iconic male
fragrance representing the power, luxury and wealth of the modern man. Paco
Rabanne 1 Million is a coveted fragrance and a popular choice for men, made
strong by its blend of Grapefruit, Mint and Blood Mandarin top notes, Cinnamon,
Rose and Spice heart notes and base notes of Leather, Amber and
Patchouli. Paco Rabanne 1 Million Eau de Toilette comes in a stylish gold
bottle representing the seductive and powerful properties of precious gold. A
sexy, masculine fragrance, it is an essential purchase for bold, confident men.
With 1 Million being the leading mens fragrance in the UK, France and Spain and
in the top five, there's no doubt this fragrance is a strong competitor to
Eau Sauvage. The price for a 50ml bottle of this fragrance is cheaply priced at
around the £30 mark which makes it appealing to a variety of audiences as a
popular yet reasonably priced product.LE MALE JEAN PAUL GAULTIER
Since its debut in 1995, Le Male has been a lightning rod for commentary. Le Male by Jean Paul Gaultier is a is magnetically attractive fragrance which seduces with its uniqueness. The bottle is in the shape of a male torso and packaged in what looks like a baked bean tin. This perfume is known for it's iconic bottle shape. For over 12 years, LE MALE has remained in the limelight, which is an impressive achievement as the fragrance (like 1 Million by Paco Rabanne) is one of the most popular fragrances in Europe - being one of the best selling perfumes in the UK, France, Germany, Spain and Italy. Priced very competitively the popular mens fragrance is price at just £30 for a 75ml bottle, making the product extremely attractive to customers and highly competitive to other fragrances on the market such as Eau Sauvage which ranged from £40 - £70 for a 50ml bottle.
