THE IDEA BEHIND THE CONCEPT
Limited editions are a great form of marketing. A succsessful
limited edition will attract a high level of interest which will be
translated into consumers. Limited edition sparks excitement as most
individuals are attracted to having something unique. The Limited edition Eau
Savage packaging will ideally be released in september as this is the most
important month for fashion, it's the beginning of the
fashion calendar year. The limited edition Eau Sauvage release will only
be available to buy for one week during the release 1st September - 7th September. The limited edition technique will also be reflected
online through the use of product placement through celebrity gifting on
social media to drive people to the website.
THE PACKAGING
The limited edition packaging will be made
from black coloured wood to compliment the Neo-Tolkenism theory and the smell of the cent. Around the edges of the packging it will be trimmed
with gold to link into the iconic gold colour that Dior is known for, this will also represent thread as the bottle is originally made to represent he way fabric overlays and creases. It will
have a silver metal plac with “EAU SAUVAGE Christian Dior PARIS” engraved into it.
Just below the plac will be “LIMITED EDITION” written in green. To accesses the
fragrance you simply slide open the box. Inside the box there will be a printed
platsic lineing which will have a cut out shaped like the fragrance bottle in
which the fragrance will sit. The plastic will be covered in a forest print to
represent the woody base of the cent.
